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Click or scroll through as we look at 15 companies that are in for a particularly difficult 2020. ... How companies facing … 1 health care company on the planet, Johnson & Johnson is well-insulated from calamities thanks to its sheer size and diverse range of products. And although the company has managed to avert a planned strike this Christmas by winning a High Court injunction, the threat of industrial action, which could be extremely damaging for the firm, is ever present. It’s predicted that, in the early 2020s, automation will affect a small percentage of jobs, estimated to be about 3% globally. GDPR changed the way businesses deal with data, which represented a big challenge for international firms, and individual states now have their own regulations such as the California Consumer Privacy Act. Adding to the multitude of traditional retailers that are struggling to thrive, department store chain Kohl's is having a hard time adapting to the new normal. While major backer SoftBank has stepped in with a bumper rescue package, WeWork is shedding 20% of its workforce to stave off bankruptcy and is in for a very tough 2020 indeed. However, within the next 10 to 15 years, that percentage could rise significantly as machines become capable of autonomy, so it’s something that all industries need to think about. But a storm is brewing that threatens to rain heavily on its parade. By the mid-2030s, up to a third of your workforce’s jobs may be automated. Making matters worse, the company revealed that it was being investigated by the SEC for accounting irregularities. Revlon is gradually losing market share to online-only and luxury brands. The so-called retail apocalypse has claimed countless victims around the globe. Yet following the firm's S-1 filing with the SEC in August, the valuation and IPO were dismissed as hot air and WeWork crashed to Earth with a thud. Since it went public in May, Uber's share price has tanked almost 30% and, while the firm beat Wall Street expectations in its third quarter, it nonetheless reported over a billion dollars in losses, adding to the $6.2 billion the business hemorrhaged during the previous two quarters ($1 billion in the first quarter, and $5.2 billion in the second). Yet while sales were up 6.1% in the third quarter of this year compared with the same quarter last year, profits were down more than 60%. Businesses are nervous about taking risks in the current economic climate, but innovation is important to keep your business relevant in today’s world. Still, the firm is having a difficult year and its share price has fluctuated as a consequence. 2020 marks the start of a new decade, and this could mean great opportunities for your business, but you need to be prepared for the challenges that will be coming too. Sales in the lingerie chain's physical and online stores have declined since the fourth quarter of 2016 and show no sign of recovering any time soon. Separately, Congress held a hearing in November on censorship and other concerns posed by Chinese apps. TikTok was widely panned recently for blocking a user who criticized the Chinese government for its mistreatment of minority Uighur Muslims. The business is fighting thousands of lawsuits which allege that its products, including its signature Baby Powder, have caused cancer and mesothelioma. As of Oct. 11, 42,700 plaintiffs are suing Bayer. Seniors On Medicare Are Getting a Big Pay Day in 2020, Expert: “This credit card is so good I signed up personally”, © Photographer: Dimitrios Kambouris/Getty Images, Big bosses who profited when their businesses were going under, Successful people who have continued working past retirement age, Court battles that cost big companies billions, The famous-name stores that could disappear in 10 years, How companies facing a make-or-break in 2019 fared. Shockingly, the money spent could have bought six airlines, including Air France and KLM, according to consumer’s rights association ADUC. The firm's largest investor remains Berkshire Hathaway, led by Warren Buffett (pictured), which owns 26.7% of Kraft Heinz and seems to want to hold onto its investment. Myriad issues are plaguing the venerable firm. More and more businesses now have employees who are based in a number of different locations. The company, which counts key shopping brands such as Topshop, Burton and Dorothy Perkins among its portfolio, posted losses of $179 million for the year preceding September, along with a 4.5% drop in turnover, as growing competition from online retailers and rising property costs eat away at the firm's bottom line. Despite having lucrative partnerships with 140 central banks to print money, the U.K. company reported a pre-tax loss of $15.7 million and a massive drop in profits for the six months prior to late September. Read more: Big bosses who profited when their businesses were going under. In 2020, data protection and cyber security will be key, which is why it’s important to use secure platforms such as Onyx for hosting. The firm has responded with an ambitious restructuring and cost-cutting plan, but if the turnaround is unsuccessful chances are it could collapse. Here are just a few of the things businesses may need to think about in 2020. The company share price, which stood at $67.80 in early January, plummeted following the earnings report, which fell short of analysts' expectations, and is now 32% lower than it was at the beginning of the year, much to the chagrin of investors. British retail group Arcadia has had a tumultuous 2019. Competition from similar apps is also intensifying, adding to ByteDance's woes. L Brands has even gone as far as to cancel 2019's Victoria's Secret show due to last year's lackluster ratings. The problems lie with Victoria's Secret as Bath & Body Works is actually growing. American intelligence officials are investigating whether the Chinese viral video app poses a threat to national security, and authorities in the country could very well force ByteDance to offload it. Given all these problems, Biopharma Dive has declared that Teva is at high risk of bankruptcy next year. The litigation has reportedly cost the conglomerate more than $30 billion so far. And so 2020 is likely to be a tricky year and major changes will be needed for the Midwestern chain to regain its mojo. A slew of big-name businesses have hit the skids for a wide variety of reasons ranging from legal and regulatory setbacks to a failure to adapt to changing consumer tastes. Gap Inc. stock has been flagging as a result. Risk too much and you’re running at loss. Despite losing $2 billion in 2018, the real estate industry disruptor was valued at a stratospheric $47 billion in January ahead of its planned October IPO. In the past few years, there has been a shift in data protection, putting much of the responsibility on businesses. The company is also wrestling with generic pricing pressures and a price-fixing lawsuit brought by 44 state attorneys. Technology is making it easier to overcome these challenges, but in some cases, face to face work is still going to be needed. In September Brazilian private equity firm 3G Capital, a major investor, sold off 25 million shares, causing shares to drop by 4%, and two months later Goldman Sachs downgraded the firm. Royal Mail is set for a perplexing year ahead. Changes such as embracing the use of big data, creating more flexible work environments and encouraging the use of idea management are all ways in which you can innovate while still taking small steps at first. Proving campaign and content ROI is the number one challenge for marketing executives. Automation could take over jobs such as hiring and employee analytics, and you could have your members of staff working in customer service, instead, and stand out above the competition, simply because you have the human touch. Reflecting the corporation's issues, Revlon stock is trading at the time of writing at a disappointing $24.41, down from $35.05 in February 2017. Defining an effective business strategy that can scale and evolve with time is paramount for a profitable venture eager to stay ahead. On top of all this, Johnson & Johnson has dropped several spots on Interband's Best Global Brands list, and is also dealing with patent losses that have shaved $2 billion off sales this year. Equally valid for small enterprises and large corporations, staying ahead of the game is fine art for any organization out there. Is that something you want to embrace, or would you prefer to keep the human touch, even if it means falling behind the competition? One way forward may be to embark, at last, on a true transformation. However, it is important to note that automation and people can work alongside each other if done correctly. The airline, which has been hit hard by high fuel costs and competition from both budget and high-end airlines, went into administration in 2017, and the latest attempt to rescue the airline failed dismally after a consortium of possible buyers declined to make an offer. The group was saved from bankruptcy in June after entering into several company voluntary agreements (CVAs) that have involved rent cuts, the closure of 48 stores and 1,000 job losses, but Arcadia owner Sir Philip Green continues to have his work cut out reviving the beleaguered British firm, which has been marred by years of underinvestment. Changing tastes as people shun its processed products for healthier alternatives evolve with is. To note that automation and people can work alongside each other if done correctly shun its processed products for alternatives... Brexit to the United States presidential election in November on censorship and other concerns posed Chinese... 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